How to Make Your Home Listing Stand Out to Buyers
When it comes to selling your home, buyers will see the listing well before they arrive to take a tour. Time is precious and buyers only want to visit the handful of listings that appeal most to them.
We have all heard of curb appeal, your listing photos are your homes “curb appeal.” Choose carefully which photos to include in your listing. Take multiple shots and choose only the most clear and crisp. Open blinds and curtains to allow in plenty of light. Turn on lamps and ceiling lights to create a brighter appearance. Take photos during a clear day so that even the outdoor atmosphere is appealing. Even if you are listing your home in the Winter-time add a photo of the exterior taken in Spring or Summer. Bright green grass and blooming flowers is always better. And remember landscape images are best.
Unsure about your photography skills? No problem. We offer Professional Photography services as an add on to our listing packages!
Paint A Picture
Our listing packages include 6-25 images. Choosing to include additional images will give buyers a better idea of what your property looks like. If you use only 6, make sure to include the most important views:
- The Exterior
- The Kitchen
- The Living Room
- The Master Bedroom
- The Master Bathroom
- The Special Feature (Fireplace, Garage, Backyard, choose something that is special about your house)
A Well Written Description
DO NOT USE ALL CAPITAL LETTERS (just like that). This makes your description more difficult to read and the overall tone is pushy. Carefully highlight only special features and give buyers a clear picture. Here are the five sentences your description should contain:
- Style of Home ( This is a wonderful Ranch/Cottage/Split story home.)
- Describe Key Features and Upgrades (The home features Large Closets/Stone Fireplace/A Great View.)
- Location (Close to…/Only 5 miles from…/Downtown…)
- Describe the Neighborhood (Established, Up and Coming, Young Families)
- Any Updates or Replacements (New Heat/AC, Roof Replaced 1 Year Ago)
Provide Plenty of Accurate Information
There are many fields in an MLS listing. Complete as many as apply to your home. This can help answer a buyer questions. Buyers do not want to tour homes that leave too many unanswered questions in their mind.
Also, make sure to double check information for accuracy. Take a few moments to ensure your calculations for square footage are correct per floor and bedroom and bathroom locations are accurate.
Use these tips to give potential buyers a clear idea of what makes your house right for them. This will help lead more interested house hunters to your door.